The Edible Engagement Agency
whipping up full production, experiential events.
The Full Story
Hatch
AN EASTER ADVENUTURE
Opening Scene
What if the simple act of cracking an Easter egg could become a scientific, sensory, and cinematic event?
To celebrate the joy and ritual of Easter, Tesco set out to design an experience that brought chocolate to life in a whole new way - a fine-dining adventure inspired by taste, texture, and temperature.
THE BRIEF
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Transform chocolate eating into a sensory exploration
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Educate and entertain through taste and storytelling
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Blend food science with spectacle, theatre, and delight
Together with Feast + Fable, Tesco invited guests to take part in Hatch: An Easter Adventure - an immersive, three-course Easter egg journey that revealed the alchemy behind why we love chocolate.
The Plot
At Hatch, chocolate was the main character - explored through three distinct “studies”:
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The Alchemy of Taste – a blindfolded tasting of white, milk, and dark chocolate paired with unexpected flavours like yuzu & ginger, rosemary & chilli, and miso caramel with sesame.
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The Alchemy of Texture – a tactile performance of smooth mousse, aerated soil, vapours, and marshmallow, each paired with soundscapes synced to sensation.
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The Alchemy of Temperature – a theatrical finale moving from molten hot chocolate to frozen dry-ice eggs, climaxing in the dramatic Egg Cracking Ceremony.
Each “study” was served with bespoke cocktails - from a Chocolate & Balsamic Old Fashioned to an Oat Brandy Alexander and a Smokey White Chocolate Margarita - extending the science of taste into every sip.
Guests became participants in a delicious experiment, discovering their personal OEEE - Optimum Egg Eating Enjoyment - a formula unique to how they taste and feel.
The Finale
Over four intimate sittings, Hatch hosted press, influencers, and chocolate lovers, each discovering the pure theatre of science-driven dining.
Every detail, from the apothecary-inspired décor to the aroma of cocoa vapour and the final crash of cracked eggs, reinforced the magic of chocolate as an experience - not just a product.
As guests left with their personalised bags of mini eggs and their OEEE results, they carried more than treats - they carried a story about how chocolate connects us through memory, curiosity, and pleasure.
By merging gastronomy, education, and theatre, Feast + Fable and Tesco reinvented the Easter celebration - turning chocolate into a stage for discovery.
Write your own brand story.
If we've inspired you with our past plots, get in touch to mind map what we can do for you.
hello@feast-fable.co.uk
Other plot twists.
Explore our methodology.
Want to know more about what we do? Explore our methodology, which takes you through our approach to creating experiential & immersive events.