The Edible Engagement Agency
whipping up full production, experiential events.
The Full Story
Call of Fruity
IMMERSIVE BEAUTY LAUNCH
- SENSORY STORYTELLING JOURNEY
Opening Scene
Beauty launches often follow a familiar script - but Soap & Glory had something far more audacious in mind.
To unveil the new Call of Fruity collection, the brand wanted an experience that defied convention: playful, sensory, and impossible to forget.
The brief was clear - generate social buzz, surprise even the most seasoned beauty editors, and turn fragrance into something tangible.
Partnering with Feast & Fable, Soap & Glory brought a tropical world to life at Noho Studios, transforming the central London venue into an interactive paradise where guests could step inside the scent itself.
The Cast
A vibrant ensemble of creatives brought the Call of Fruity story to life:
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Soap & Glory – the unapologetically bold beauty brand, always ready to break the mould.
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Performers – including a live vocalist hidden in a pink tiled shower, setting the tone for surprise and humour.
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Culinary collaborators – crafting dishes inspired by tropical ingredients from the fragrance blend.
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Designers and production specialists – transforming each room into a sensory extension of the brand’s playful DNA.
Together, they turned a beauty launch into a living, breathing world of scent, sound, and story.
The Plot
Guests arrived expecting a typical beauty showcase. Glossy displays shimmered; stylised fragrance testers lined the space.
But then - the unexpected happened.
A bold singer began to perform from inside a running shower installation, her voice echoing through clouds of fragrant steam. The moment jolted the crowd from their expectations and set the stage for what was to come.
A hidden rainforest door opened, revealing a lush, neon‑drenched world beyond. Guests stepped through to discover an underground tropical playground - part rainforest, part beauty lab - where a five‑course tasting journey awaited.
Each dish re‑imagined a fragrance note from the Call of Fruity range: mango, guava, coconut, citrus. The sequence unfolded like chapters in a tropical narrative - each room blending scent, flavour, and story to echo the personality of the product.
Guided by performers and surrounded by vibrant set design, guests found themselves immersed in a brand experience that unfolded as theatre - each moment more vivid and surprising than the last.
The Finale
Across three intimate sittings, fifty guests - from influencers to leading beauty editors - journeyed through the world of Soap & Glory in full sensory technicolour.
The Call of Fruity launch redefined expectations of a beauty event. It blurred the boundaries between product launch and performance, turning fragrance into flavour, and curiosity into connection.
By combining culinary artistry, immersive design, and storytelling, Feast & Fable created a launch experience that made scent something you could see, taste, and feel - leaving guests with a memory as bold and joyful as the brand itself.
Credits
Experience Design: Jenny McNeill
Food Design: Jenny McNeill
Film Production & Writing: Matt Sheahan
Set Design: Nous
AV: Wave
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hello@feast-fable.co.uk
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