The Full Story

Ninja

DOUBLE STACKED -

AN AIR FRYER RESTAURANT

Opening Scene

What if you could step inside a product before ever touching it?

To launch its newest air fryer, SharkNinja wanted to move beyond the traditional demo. They wanted people to feel the product’s innovation - and taste it too.

Partnering with Feast & Fable, the brand unveiled Double Stacked: A BOLD, FULLY IMMERSIVE POP-UP RESTAURANT - built inside a giant air fryer installation on London’s South Bank.

Over three days, more than 500 guests were invited to explore a world where flavour met technology- a launch experience that turned curiosity into appetite.

Fred-Sirieix-in-the-Savoury-Stack-Room-at-the-Ninja-Air-Fryer-Restaurant.jpg

The Cast

In a crowded kitchen appliance market, standing out demands more than specifications - it takes storytelling and spectacle.

The Key Players:

The Appliance: SharkNinja’s latest air fryer, showcasing its double-stacked cooking innovation.
The Guests: Press, influencers, and consumers drawn into an unforgettable live experience.
The Chefs: Bringing the concept to life with live cooking demonstrations, creating dishes in front of guests for them to enjoy.

This wasn’t a static product launch. It was a live narrative - where interaction replaced information, and atmosphere turned features into flavour.

The Plot

The story unfolded as guests moved through the installation itself.

Inspired by the air fryer’s Double Stacked technology, Feast & Fable transformed it into a layered, 3 course, multi-room dining journey.

Guests began at a playful cocktail reception with canapes, before moving through courses that celebrated the appliance’s versatility - from crisp starters to complex, multi-textured plates and inventive desserts.

Every moment was purposeful: sight, sound, scent, and taste all worked in orchestration to bring the product’s capabilities to life.

The Finale

Flavour took the spotlight.

Each dish was designed to demonstrate precision, texture, and creativity - showing what the air fryer could do better than any brochure ever could. By the end, guests didn’t just understand the product; they had experienced it.

Across three days, more than 500 visitors stepped into the world of SharkNinja - guided by an environment where storytelling met sensory design.