Food at events isn’t new, but brands are stepping up their game. From Hermès’ miniature New York skyline dinner to Loewe’s scent-inspired ice cream, food is becoming the centrepiece of brand experiences and activations. Here’s who’s doing it well, why it’s happening now, and how we’ve been putting food at the heart of the story for years.

It's July. In a heatwave. Nobody wants to think about Christmas Parties yet - but here we are. Every year, brands & clients ask us the same question: "What can we do this Christmas that we haven't done before?" The honest answer is: it depends on how far you want to take the story. Not every brand needs a built world. Some need a beautifully told moment. Here's how we scale it. 1. Styled - the story unfolds at the table. Sometimes the room does the work. With Matthew Bourne'

What's possible when a professional services brand decides to trust the power of experience over the comfort of convention.