Edible Engagement

It's July. In a heatwave. Nobody wants to think about Christmas Parties yet - but here we are. Every year, brands & clients ask us the same question: "What can we do this Christmas that we haven't done before?" The honest answer is: it depends on how far you want to take the story. Not every brand needs a built world. Some need a beautifully told moment. Here's how we scale it. 1. Styled - the story unfolds at the table. Sometimes the room does the work. With Matthew Bourne'

How we designed shareable food moments for Daredevil, Minions & Monsters and Dinecraft - three influencer activations built to travel on their own.

Our founder Jenny McNeill was recently featured in C&IT World, sharing her thoughts on what it really means to design an immersive dining experience. In the piece, Jenny makes the case for something we feel passionately about at Feast & Fable - that food should never just be a logistical checkbox at an event. When done right, it's one of the most powerful storytelling tools a brand has. Jenny draws on some of our favourite projects, from a UV-reveal menu for Nike to a gloriou

But what is a story if you start with the finale? All great literature follows an arc. There's tension and resolution. Character development. Perhaps a little jeopardy. Subplots that weave in and out until the threads converge. So if you reveal the plot twist on page one, what's the incentive to keep reading? Yet many brand events do exactly this – leading with the punchline, launching with the climax, instead of letting audiences follow the threads and discover it themselves

The No.1 thing I’ve learned so far is that yes - as female entrepreneurs we have less access to the money flowing around the economy (for a multitude of reasons that don’t need explaining). But the one thing we can control is that we need to actually ask for it. Following the eye-opening-ly brilliant FFinc kick off event hosted by Tamara Gillan featuring some mind-bending stats from Sam Cooper-Gray , I've now also completed a couple of masterclasses. One from Karen Rudi