Insights

But what is a story if you start with the finale? All great literature follows an arc. There's tension and resolution. Character development. Perhaps a little jeopardy. Subplots that weave in and out until the threads converge. So if you reveal the plot twist on page one, what's the incentive to keep reading? Yet many brand events do exactly this – leading with the punchline, launching with the climax, instead of letting audiences follow the threads and discover it themselves

The No.1 thing I’ve learned so far is that yes - as female entrepreneurs we have less access to the money flowing around the economy (for a multitude of reasons that don’t need explaining). But the one thing we can control is that we need to actually ask for it. Following the eye-opening-ly brilliant  FFinc  kick off event hosted by  Tamara Gillan  featuring some mind-bending stats from  Sam Cooper-Gray , I've now also completed a couple of masterclasses. One from  Karen Rudi