For the last few weeks I've been given access to a whole new world. A world of investment, money talks and 100 female founders.

The No.1 thing I’ve learned so far is that yes - as female entrepreneurs we have less access to the money flowing around the economy (for a multitude of reasons that don’t need explaining). But the one thing we can control is that we need to actually ask for it.

Following the eye-opening-ly brilliant FFinc kick off event hosted by Tamara Gillan featuring some mind-bending stats from Sam Cooper-Gray, I've now also completed a couple of masterclasses. One from Karen Rudich of sherloc and, just yesterday, Ingrid Murray gave us access to JamHUT - which has already kicked up some incredibly useful market insights and true food for thought.

Being part of this cohort has energised me at a much needed time. It's often lonely being a founder, so this injection of ideas, courage, and a few uncomfortable but necessary truths, is just the medicine. 

This journey is already changing the way I think about growth - creatively and strategically. I need to turn some of my own "dare to be different" advice on myself and pitch not just for the campaigns we run, but for the capital I need to grow our business.

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Feast + Fable is the leading designer of brand experiences with an edible twist.

Formerly working as Gingerline 's Flavourology, founder Jenny McNeill has launched this new company to deliver ground breaking immersive dining and edible experiential events for both B2B and B2C audiences.