Founder Notes

Woman-down, but still a business to run… I woke up yesterday morning feeling like a 10 tonne weight - body, brain, will were not playing ball. With three meetings in the diary before noon, the half term juggle involving a trip to Life-sized Monolopy and none of my usual home comforts (sub-par Airbnb), it was the trifecta of “I don’t want to be an adult today”. So I didn’t. I sent a few ‘reschedule’, ‘hold the fort’ and ‘back online tomorrow 🤞🏻’ messages and crawled under a

People often say I was brave to jump off the corporate ladder, but I honestly didn't feel like I had a choice. Wind back to 2006 (ish). I'm working long hours as an account director for a marketing agency. We're successful. I even have a company car. But something is missing and I don't know what. I take some holiday to visit a friend in Dahab. From Dahab she's heading off to Tignes to do a ski season, she suggests, "why don't you come?". I text a bunch of mates - I think I'm