It's July. In a heatwave. Nobody wants to think about Christmas Parties yet - but here we are. Every year, brands & clients ask us the same question: "What can we do this Christmas that we haven't done before?" The honest answer is: it depends on how far you want to take the story. Not every brand needs a built world. Some need a beautifully told moment. Here's how we scale it. 1. Styled - the story unfolds at the table. Sometimes the room does the work. With Matthew Bourne'

How we designed shareable food moments for Daredevil, Minions & Monsters and Dinecraft - three influencer activations built to travel on their own.

What's possible when a professional services brand decides to trust the power of experience over the comfort of convention.

But what is a story if you start with the finale? All great literature follows an arc. There's tension and resolution. Character development. Perhaps a little jeopardy. Subplots that weave in and out until the threads converge. So if you reveal the plot twist on page one, what's the incentive to keep reading? Yet many brand events do exactly this – leading with the punchline, launching with the climax, instead of letting audiences follow the threads and discover it themselves